一.电视频道的品牌效应本文旨在探讨电视频道品牌的含义及它是怎样对电视受众的收视行为发生作用的。随着频道数量的增多和节目内容的丰富,频道的品牌价值与日俱增,探讨电视频道如何影响观众收视选择的问题就日益重要了。本文的意义在于为频道品牌的建立提供可能的方法。当我们 I. The Brand Effect of TV Channels The purpose of this article is to explore the implications of the brand of TV channels and how it affects TV audiences’ viewing behavior. As the number of channels increases and the content of the programs is enriched, the brand value of the channels increases day by day. It is increasingly important to explore how the television channels affect the viewer’s choice of viewing options. The significance of this article is to provide a possible way to establish a channel brand. when we