旅游行业成本低、效益高、耗能少、污染小,这些优点使旅游行业成为了中国现代经济发展必走之路。然而随着目前绝大多数城市地区片面追求经济利益,间接导致了旅游行业类一系列相关的问题的出现。针对旅游路线的冗长、服务质量水平的下降等旅游行业的现象,旅游管理中如何优化路线提高服务品质成为了目前旅游行业走出瓶颈的重中之重。 The low cost of the tourism industry, high efficiency, low energy consumption, low pollution, these advantages make the tourism industry has become China’s modern economic development must take the road. However, with the current unilateral pursuit of economic interests in most urban areas, it indirectly led to the emergence of a series of related problems in the tourism industry. In view of the phenomenon of the tourism industry such as the lengthy travel route and the decline of the service quality level, how to optimize the route and improve the service quality in the tourism management becomes the top priority of the tourism industry.