供电企业落后的管理模式使其遭遇了发展中的瓶颈时期,客户需求巨大和企业电力产品无销售渠道的现象形成了极大的矛盾反差,电力企业改革势不可挡。通过完成从生产管理到营销管理的重心转移,帮助企业认清自身运营中出现的问题。我们分析供电企业中管理意识、营销现状、市场策略、电网建设中等方面的不足之处,针对具体问题采取具体措施。 The backward management mode of the power supply enterprises has encountered a period of bottleneck in development. The phenomenon of huge demand for customers and no sales channels for the power products of enterprises has created a great contradiction. The reform of power companies is unstoppable. By completing the transfer of focus from production management to marketing management, we help companies identify problems in their operations. We analyze the inadequacies of management awareness, marketing status, market strategy, and power grid construction in power supply companies, and take specific measures to address specific issues.