不论在何种形势下,为用户提供优质服务是企业经营活动一个不变的主题,而将服务作为一个品牌来打造,则更显示出一个企业的经营理念和经营质量。据介绍,中国重汽集团于1999年在国内装备制造行业率先注册了“亲人”服务品牌,并一直践行承诺,丰富内涵,为巩固和提高核心竞争力发挥了重要作用。 No matter what kind of situation, to provide users with quality service is a constant theme of business activities, and services as a brand to build, but also shows a business philosophy and business quality. According to reports, China National Heavy Duty Truck Group in 1999, the first in the domestic equipment manufacturing industry registered “family” service brand, and has always been committed to practice, enrich the connotation, to consolidate and enhance core competitiveness played an important role.