在全球化背景下,国际传播和跨文化传播已成为一个国家软实力的重要体现。将优秀的中国影视节目积极推广到海外市场,是中国文化走出去的重要课题。在多年的实践中,我们通过多种营销方法大力拓展中国影视节目的海外市场,取得了一系列可喜的成就。 In the context of globalization, international communication and cross-cultural communication have become an important manifestation of the soft power of a country. The active promotion of excellent Chinese film and television programs to overseas markets is an important issue for Chinese culture to go global. In many years of practice, we have made great efforts to expand the overseas market of Chinese film and television programs through various marketing methods and made a series of gratifying achievements.