目前,我国旅游市场上存在的纪念品种类多、数量大,但是多数纪念品区别于其他旅游景区的个性特点做的不够,以至于旅游纪念品市场特色缺失,产品雷同现象严重。本文在设计的角度,总结旅游纪念品所具有的共性特点,并通过自然风光、人文历史等旅游资源的分类,指出针对不同类型旅游资源的特色,进行个性化设计的方法和必要性。为纪念品的设计开发提供积极的指导作用。 At present, there are a large number of souvenirs in the tourism market in our country, but the majority of souvenirs do not have enough personality traits to distinguish them from other tourist attractions. As a result, the tourism souvenir market features are absent, and the phenomenon of product similarity is serious. From the perspective of design, this paper summarizes the common characteristics of tourist memorabilia and points out the methods and necessity of personalized design according to the characteristics of different types of tourism resources through the classification of tourist resources such as natural scenery and human history. For souvenir design and development to provide a positive guide.