大众传播自身的分化与网络传播的迅速发展,其结果便是共同打造出一个“小众传播时代。”根据其特征,电视媒体的营销已由传统的面向“大众”一般性需求的粗放型销售,向满足不同阶层受众不同需要的“精细销售”方面演进。 As a result, the fragmentation of the mass media and the rapid development of internet communication have resulted in the creation of an era of “minority communication.” By its very nature, the marketing of the television media has been driven by the extensive sales of traditional general-purpose “mass” , To meet the different needs of different audiences “fine sales” evolved.