报纸、电视、网络、广播、杂志,手机、车身、站台、电影院……媒体多样态呈现在大众的注意力里,分散并抢夺着大众的注意力。而他们的分支诸如网络广播、网络杂志、手机报纸、博客、轻博客、微博等,使得人们接触媒体的途径更加多样,培养了大众多层次的媒体接触习惯和媒体喜好度。自媒体、大媒体、小媒体层出不穷,中国媒体环境进入一个“全媒体”时代。这其中,不可否认的是,广播仍旧处于较为弱势的地位,不管是从受 Newspapers, televisions, the Internet, radio, magazines, cell phones, car bodies, platforms, cinemas ... the diversity of the media is present in the public’s attention, distracted and snatched public’s attention. Their branches, such as webcasts, online magazines, mobile newspapers, blogs, light blogs and Weibo, have made people have more access to the media and have developed multi-level media contact habits and media preferences. Since the media, big media and small media have emerged one after another, the Chinese media environment has entered an era of “all media”. Among these, it is undeniable that radio is still in a more disadvantaged position, no matter from