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目前,任何一家电商都无法做到严格意义上脱离4S店的闭环,其功能更像O2O或者导购一旦习惯了喧嚣,就很难静下来。就比如,现在大多数汽车厂家的销售老总都对马云发明的“双11”创意心存感激,因为后者能让他们参与到虚拟的互联网营销大战。在这个俨然已经成为全民购物狂欢节的日子里,一向保守、刻板的汽车厂家也纷纷变身“弄潮儿”想着搭上这一班电商风潮的顺风车。多家汽车企业憋足了劲儿要在今年“双11”打一场漂亮的电商营销大战,而他们依托的平台大致可分为三种类型:一种是以淘宝天猫、京东
At present, any of the electricity providers can not be strictly closed from the 4S shop, its function is more like O2O or shopping guide once accustomed to noise, it is difficult to calm down. For example, most car manufacturers now have CEOs grateful to Jack Ma for inventing the “Double 11” idea, which allows them to participate in the virtual Internet marketing battle. As the carnival has become a national shopping day, has always been conservative, stereotyped car manufacturers have also turned “beach goers ” to catch the ride on the trend of this class of electricity supplier. A number of auto companies hold their feet in this year’s “double 11 ” playing a beautiful e-commerce marketing battle, and they rely on the platform can be broadly divided into three types: one is Taobao Lynx, Jingdong