论文部分内容阅读
传播学认为,任何传播都是有意图的行为,传播的目的是为了改变受众的认知,维护符合传播者意图的价值规范。本文采用实证研究的方法,分析外国受众对中国形象的认知状态,并重点剖析以美国为主的西方媒体,在平时状态下和重大事件中,如何构筑不利于中国的话语结构方式,以达到控制受众的目的。同时,本文还提出了构建中国国际话语体系、改变受众负面认知、提升我国国际话语权的策略。
Communication studies believe that any dissemination is an act of intent. The purpose of dissemination is to change the audience’s awareness and maintain the values that conform to the communicator’s intention. This paper uses the method of empirical research to analyze the cognitive status of foreign audiences toward China’s image and to focus on the Western media mainly in the United States. In the usual state and in major events, how to construct a discourse structure unfavorable to China in order to achieve Control the audience’s purpose. At the same time, this article also put forward the strategy of constructing China’s international discourse system, changing the audience’s negative cognition and enhancing the international discourse power of our country.