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社会大众普遍对于广告具有抵触心理,街头分发的小广告、电视的插播广告都令人不堪其扰,而作为语文教师的我们,更为担忧的是广告语中对于成语、俗语等不规范的篡改和仿拟,在潜移默化中让学生记住了错误的字、错误的意思,这对于义务教育阶段的学生而言,无疑造成了不利的影响。但是我们吐槽广告语的同时也不得不佩服广告以其简短易记、新颖独特、形象生动让学生有着深刻的印象,尤其是经典广告语,并且它在学生的语文学习中有着较高频率的应用。作为一名语文老师,笔者发现其实一些经典的广告语不仅精彩而且富有内涵,我们可以化弊为利,让广告语在语文教学中发挥它独特的作用。
The general public generally has a contradictory attitude towards advertising. Small advertisements distributed on the streets and TV commercials are all overwhelming. As teachers of language, we are even more worried about irregular tampering of idioms and idioms in advertisements And imitation, subtly let students remember the wrong word, the wrong meaning, which for the compulsory education students undoubtedly had a negative impact. However, we also have to admire advertisements with their short, easy-to-remember, novel and vivid images, which vividly impress the students, especially the classic advertisements. And it has a high frequency of application in the students’ language learning . As a language teacher, I found that in fact, some of the classic advertising slogan is not only wonderful and rich content, we can cheat for the benefit of advertising slogans in language teaching to play its unique role.