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论文设计了19个涉入变量探讨旅游产品网络团购涉入维度及不同维度的涉入程度。同时设计了11个信息关注变量,在以往研究成果的基础上建立了旅游产品网络团购涉入维度(享受愉悦维度、风险可能、风险重要性)与信息关注(网站安全信息、价格信息、线路长短信息、他人行为信息、产品综合信息)的结构关系。结构关系模型的模拟很好地诠释了消费者在旅游产品网络团购消费过程中不同涉入维度对其信息关注的影响,研究为旅游市场营销、消费者行为研究提供了一定的参考。
The thesis designs 19 involved variables to discuss the involvement level and different dimensions of tourism product online buy-in. At the same time, we design 11 information variables of interest, and set up dimensions (risk tolerance, risk importance) and information concern (website safety information, price information, line length Information, other people’s behavior information, product information) structure. The simulation of the structural relationship model well illustrates the influence of different involvement dimensions on the information concerns of consumers in the process of buying and consuming travel products online. The research provides a reference for the study of tourism marketing and consumer behavior.