一个企业的广告传播是否有效率,能否起到宣传产品的作用,主要看采取的策划方式正确与否,如果不正确,那么将会浪费大量的广告宣传成本,而一旦正确之后,很快就会见到赢利。企业要做到自己的产品与服务能够为大众所知,并且能够有目的地去挑选受众群体,全部都是前期策划应该做好的事情。本文从企业的策划方式和步骤开始,讨论了企业如何根据市场情况,酌情制定出有效的广告传播策略,让自己的产品和服务能够被大众所了解,进而产生交易。 Whether an enterprise’s advertising is effective and whether it can play a role of advertising a product depends mainly on whether the planning method adopted is correct or not. If not, a large amount of advertising costs will be wasted, and once it is correct, Will see the profit. Enterprises to be able to make their products and services known to the public, and can be targeted to pick the audience, all of the early planning should do. This article starts from the planning method and steps of the enterprise, and discusses how the enterprise can formulate an effective advertising communication strategy according to the market conditions, so that its products and services can be understood by the general public and then generate the transaction.