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本文重在探究基于体验经济的消费者行为影响因素。以不同年龄阶段、性别、学历、职业、月收入、月消费以及不同的消费场所的人群为研究对象,立足消费者对体验经济的认知和认可度,从中观察各种因素对消费者的体验消费、体验购买等各种行为所追求的方向、所选择的目标以及所通过的路径的影响,以探析体验经济在我国的发展前景。并在此基础上给出一定的政策建议。
This article focuses on the influencing factors of consumer behavior based on experience economy. Taking people of different age stages, gender, educational level, occupation, monthly income, monthly consumption and different places of consumption as the research objects, based on consumers ’cognition and acceptance of experience economy, we observe the consumers’ experiences from various factors Consumption, experiential buying and other acts of the pursuit of the direction of the selected objectives and the path of the passage of influence to explore the experience of economic development in our country. Based on this, some policy suggestions are given.