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竞争,就是互相争胜。由于国内、国际市场的形成,商品生产和销售正面临着一个严峻的竞争环境。为此,作为一个成功的管理者,一个现代企业家,要想使企业在激烈的竞争环境中生存和发展,就必须深刻认识竞争的环境,掌握竞争手段,学会竞争的艺术。关于在社会主义条件下竞争的意义和社会主义市场竞争的实质,已广为人知,本文不再赘述。但是,一个企业家要想真正掌握竞争艺术,必须了解竞争的范围和制定有效的竞争策略,这是竞争成败的要著。
Competition is to win each other. Due to the formation of domestic and international markets, commodity production and sales are facing a severe competitive environment. For this reason, as a successful manager, a modern entrepreneur, in order to survive and develop in a fierce competitive environment, it is necessary to deeply understand the competitive environment, grasp the means of competition, and learn the art of competition. The significance of competition under socialist conditions and the essence of socialist market competition are widely known and will not be repeated here. However, if an entrepreneur wants to truly master the art of competition, he must understand the scope of competition and develop effective competition strategies. This is the key to the success of competition.