新闻评论是报纸引导舆论的重要方式,一般是评论员、记者等针对新闻事件所发表的意见,具有一定的个人观点,读者多是被动接受。新闻评论对报纸来说是报纸的旗帜、报纸的“心脏”;对受众来说,是表达自我观点、追求利益诉求的有效途径,因此新闻评论的重视和提高对报纸和受众来说都意义重大。从某种意义上说,当前报业在内容上的竞争是一种思想上的竞争,而评论便是构成其思想的主要因素。在新时期下,面对新媒体的竞争,报纸追求自家评论的高质量已成为媒体新一轮改革和发展的必备内容。 News commentary is an important way for newspapers to guide public opinion. Generally, comments made by commentators and journalists on news events have certain personal opinions. Readers are mostly passive recipients. The news commentary is the newspaper’s banner and the newspaper’s “heart” for the newspaper. For the audience, it is an effective way to express their own opinions and pursue the interest demands. Therefore, the importance and improvement of the news commentary are both for the newspaper and the audience Significant. In a sense, the content competition in the current newspaper industry is a kind of ideological competition, and the commentary is the main factor that constitutes its thought. In the new era, in the face of competition from new media, the newspaper’s pursuit of the high quality of its own comments has become an essential part of the media’s new round of reform and development.