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《东南日报》脱胎于作为国民党浙江省党部喉舌的《民国日报》。其更名之目的,是要打破报纸的地理界限,以推进业务发展,扩大宣传影响。1934年6月15日,南京《中央日报》刊载一幅较大的广告,内容为:“杭州民国日报为浙江唯一大报,自备最新式卷筒机,每日销行达二万份。现应时势之需要,自民国二十三年六月十六日起改名为《东南日报》,扩充篇幅,日出六大张。副刊(日刊)两种:《沙发》、《吴越春秋》。周刊七种:一、《民众卫生》;二、《今代儿童》;三、《读书之声》;四、《教育园地》;五、《科
“Southeast Daily” was born out of the “Republic Daily” as the mouthpiece of the Kuomintang’s Zhejiang Provincial Party Branch. The purpose of its change of name is to break the geographical boundaries of newspapers in order to promote business development and expand the publicity impact. June 15, 1934, Nanjing, “Central Daily” published a larger advertisement that reads: “Hangzhou Min Guo Daily is the only newspaper in Zhejiang Province, owned by the latest version of the reel, the daily sales of 20,000 copies. It is time for the needs of the times, since the Republic of China since June 16, changed its name to ”Southeast Daily“, to expand the length of the sunrise six. Supplements (Journal) two: ”sofa“, ”Wu Yue“. Weekly seven: one, ”public health“; two, ”modern children“; three, ”voice of reading“; four, ”education field“; five, ”Section