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全球传播时代,传播成为塑造国家形象的重要渠道,互联网的出现和新媒体的发展,使得传播形式具有了新的特点。面对新的传播形式,作为最大的发展中国家的中国,需要积极探索新的传播方式。通过分析全球传播的特点和新媒体对传播的影响,了解新的全球传播环境的特点,在此基础上,理顺中国处理国际事务的传播途径,窥视中国话语权建设的不足,针对中国的传播现状和国家实力,提出中国应应对全球传播的建议,以期推动中国传播的健康发展。
In the era of global communication, communication has become an important channel for shaping the country’s image. The advent of the Internet and the development of new media have brought new characteristics to the form of communication. In the face of new forms of communication, China, as the largest developing country, needs to actively explore new means of communication. By analyzing the characteristics of global communications and the impact of new media on communications and understanding the characteristics of the new global communications environment, on the basis of this, we can streamline the channels of China’s handling of international affairs, peek at the inadequacies of the construction of the right to speak in China, Status quo and national strength, put forward China’s response to global communications recommendations in order to promote the healthy development of China’s communication.