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广告目标利用搜狗搜索等强势资源,鼓励年轻人以更开放的态度畅聊“性”事,掌握艾滋病预防知识,增强健康性行为意识,倡导安全性行为。策略亮点以搜狗输入法的输入框、表情包、今日新词等产品,进行以“性”为主题的诱发式传播,探寻用户需求,并进行深入挖掘,以引发用户探讨欲望,主动传播“赶艾才敢爱”这一营销主题。创新点通过搜狗输入法建立用户与杜蕾斯的链接,形成二次传播,让“赶艾才敢爱”活动蔚为风潮。表情发布,让我们大胆谈性。
Ad targets Sogou search and other strong resources to encourage young people to talk more openly “sexual” things, master AIDS prevention knowledge, enhance awareness of healthy sexual behavior, promote safe sex behavior. Strategic Highlights Sogou input method input box, facial expression package, today’s new words and other products, to “sex” as the theme of the induced communication, to explore the needs of users and conduct in-depth mining to trigger the user to explore the desire to take the initiative to spread “Rush to love Ai Ai,” the marketing theme. Innovative points through Sogou input method to establish the user and Durex links, the formation of secondary communication, so that “dare to love Ai” activities become a trend. Expression posted, let us talk about sex.