观众拓展本身属于传播的一种形式,传播是人类特有的活动,传播活动是人类社会发展的必要条件,由于传播行为的相互影响和制约,信息的传递导致人类加强了彼此的联系和加深关系。同时传播也是人成为社会属性的原因之一。郭庆光先生发现“传播在某种程度上造就了人类的历史,人类的文化发展和相互联系,传播使社会能够进步,使人的自然属性转变为社会属性。传播的本体形成就是人的发展过程。就像马克思所描绘的,传播使人类的社会更加紧密,交往更加频繁, The expansion of audience is a form of communication itself. Communication is a kind of human-specific activity. Communication is a necessary condition for the development of human society. Due to the interaction and restriction of communication, the transmission of information has led to the strengthening of human relations and deepening of human relations. At the same time dissemination is also one of the reasons why people become social attributes. Mr. Guo Qinguang found that ”communication has, to some extent, created the history of mankind, the cultural development and interrelationship between mankind and the spread of which enable the society to make progress and make the natural attributes of man become social attributes. The formation of ontology of communication is the process of human development Just as Marx has portrayed the spread of human society closer and more frequent,