一位在海外求学多年的学者,在谈话中却多次强调自己浓厚的“乡土意识”;一位本该保持冷静和理性的教授,谈到“企业社会责任”时却显得异常激动;一位本来只应关注企业利润的注册会计师,却把自己的工作重点放在了“企业公民”的研究和推广上。于增彪教授提出的应将企业社会责任状况纳入央企考核体系等观点,受到理论界、企业界和媒体的广泛关注。 A scholar who has studied abroad for many years has repeatedly emphasized his strong “native consciousness” in his conversation. One professor who should remain calm and rational spoke of his excitement when it comes to “corporate social responsibility.” One Originally, CPA, who had only paid attention to the profits of enterprises, put emphasis on the research and promotion of “corporate citizenship”. The viewpoint put forward by Professor Zeng Biao that enterprise social responsibility should be included in the examination system of central SOEs has drawn wide attention from theorists, enterprises and the media.