现代社会,各企业间的竞争已从局部的产品竞争、价格竞争、人才竞争、技术竞争和信息竞争发展到全方位的企业整体性实力的竞争——企业形象的竞争。谁能够将良好的企业形象呈现在社会公众面前,谁就能够在激烈的竞争中脱颖而出。也正因为如此中国已有许多企业不惜耗用巨资导入CIS。现在的问题是,保持和发扬已定位的良好的企业形象。只重视形象定位而不重视形象强化的企业,只能红极一时,难以维持长久。而守住这一形象,使之长久不衰, In modern society, the competition among enterprises has gone from the partial product competition, price competition, talent competition, technology competition and information competition to the all-round competition of enterprise overall strength - the competition of corporate image. Who will be able to present a good corporate image in front of the public, who will be able to stand out in the fierce competition. Precisely because of this, many enterprises in China have spared no expense in importing CIS into the CIS. The problem now is to maintain and promote the well-established corporate image. Only focus on the image of the image orientation rather than focusing on strengthening the business, only a smash hit, it is difficult to maintain long-term. And hold this image, so that it will not endure,