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手机电视的广泛运用宣告了“新视听时代”的到来。作为技术革新、媒介融合、产业转型的新鲜产物,手机电视与传统媒介相比具有灵活性、随时性以及广阔的潜在市场。然而在实际的发展过程中却也遇到了不少现实困境,要想摆脱传输速率缓慢、节目内容匮乏、终端价格过高等问题,必须更新技术水平、创新运营模式、借助电视台和社会影视公司的力量丰富节目源,这样才能使手机电视在媒介融合的大环境下顺利走上产业化的发展道路。
The widespread use of mobile TV announces the arrival of “New Audiovisual Age.” As a fresh product of technological innovation, media convergence and industrial restructuring, mobile TV is more flexible, up-to-date and vastly more potential than traditional media. However, during the actual development, many difficulties have been encountered. To get rid of the problems such as slow transmission rate, lack of program contents and excessive terminal prices, we must upgrade the technological level and innovate the operation mode. With the help of the power of TV stations and social film companies Enrich the program source, so as to enable the mobile TV to smoothly embark on the road of industrialization development under the environment of media convergence.