附赠式有奖销售是一种有效的营销手段,但其消极作用日益突显。我国法律法规并没有做出具体的规定。为了维护消费者权益,维护和促进有效竞争,增强现行法律的协同效应,应当对附赠式有奖销售进行有效的法律规制。 Bonus prize sales is an effective marketing tool, but its negative role has become increasingly prominent. China’s laws and regulations did not make specific provisions. In order to safeguard the rights and interests of consumers, maintain and promote effective competition, and enhance the synergy effect of the existing laws, it is necessary to carry out effective legal regulation on the sales of donated prizes.