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近几年来,经济迅速发展,带人们进入了休闲旅游时代,人们的游方式由原来的市区型向郊区型转变,乡村旅游成为了人们休闲方式的选择之一。本文针对北京乡村旅游,采取调查问卷方式,调查游客和北京乡村旅游经营者对电子商务的使用情况,得出应用电子商务发展乡村旅游时所出现的问题及乡村旅游电子商务的发展趋势,并且最终提出改善北京乡村旅游电子商务实现路径的方案。
In recent years, with the rapid economic development, people have entered the era of leisure travel. People’s traveling style has changed from the original urban type to suburban type. Rural tourism has become one of the choices for people’s leisure style. This paper investigates the use of e-commerce by tourists and Beijing rural tour operators by means of questionnaires for rural tourism in Beijing, and points out the problems that arise when using e-commerce to develop rural tourism and the development trend of rural tourism e-commerce, and finally Proposed to improve Beijing’s rural tourism e-commerce program to achieve the path.