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面对经济从高速发展回归中高速发展的新常态,房地产企业生存发展之道必然和以往有很大的不同。每家企业固然都会有自己的办法,纵有万千举措创新这一条不可或缺。产品创新可以拓展企业的发展空间。管理创新可以夯实企业发展之基础。产品创新和管理创新是驱动房地产在新常态下稳健发展的两个轮子。
In the face of the new normal of rapid economic growth, the way of survival and development of real estate enterprises must be greatly different from the past. Although each company will have its own way, despite the thousands of initiatives indispensable to innovation. Product innovation can expand the space for business development. Management innovation can reinforce the foundation of enterprise development. Product Innovation and Management Innovation are the two wheels that drive the steady growth of real estate under the new normal.