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在“报业寒冬论”的鼓噪下,传统媒体的未来充满不确定性,国外一些报纸宣布关闭或被转卖的消息,似乎在为报纸走向衰落不断地找到实证。在此情况下,本以弱势著称、且还贴着“农”字号标签的报纸,还有生存空间吗?应该怎样根据市场特点和服务对象的需要实现转型?南方农村报根据近几年的认知与实践,试图回答这些问题。
Under the background of “the winter of newspaper industry”, the future of traditional media is full of uncertainty. News of some foreign newspapers announcing their closure or being resold seems to find positive evidence for the decline of newspapers. In this case, the newspaper known for its weakness, but also close to the “Farmer ” font size label, there is living space? How should be based on market characteristics and the needs of clients to achieve transformation? Southern Rural News According to recent years Cognition and practice, trying to answer these questions.