论文部分内容阅读
本文主要从渠道竞争策略与渠道竞争力两个角度对现有渠道竞争理论研究进行了述评,之后在此基础上提出了现在关于营销渠道竞争理论研究的不足之处,以供参考。
This paper mainly reviews the existing research on channel competition theory from the perspectives of channel competition strategy and channel competitiveness. Based on this, it puts forward the shortcomings of the current study on marketing channel competition theory for reference.