在拉丁美洲其他国家的电视业欣欣向荣的时候,南美洲第三大电视市场——委内瑞拉,却正在经历一场信用危机,广告业也很不景气。 更严重的是政府在1994年6月对外汇兑换进行了控制,电视台要获得美元来进口设备和节目变得十分困难。由于电视广告费减少,委内瑞拉的两家大电视台委内瑞拉电视台(Venevision)和加拉加斯广播电视台已深受影响。 While the television industry in other Latin American countries is thriving, Venezuela, the third largest television market in South America, is experiencing a credit crisis and the advertising industry is sluggish. What is more serious is that the government controlled the foreign exchange exchange in June 1994 and it was very difficult for the television station to obtain the U.S. dollar to import equipment and programs. Venezuela’s two major television stations, Venevision and Caracas, have been deeply affected by the reduction in television advertising costs.