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广告主:瓜子二手车直卖网实施时间:2015年9月10日-2015年10月30日实施范围:全国核心策略:电影频道根据瓜子二手车特定的传播诉求,精准选取贴合品牌调性的电影季主题,通过主打优质内容,引领受众的态度与行为,在整个宣传过程中形成巨大的传播效力。同时,运用互动营销配合硬广投放,以情感为纽带,为“瓜子”在年轻消费用户群体中占得先机,展现了“强强联手,升华理念”的品牌传播效应。
Advertiser: melon seeds used car sales network Implementation time: September 10, 2015 - October 30, 2015 Scope of application: the national core strategy: movie channel According to the specific dissemination of the demand for melon seeds used car, precise selection of fitting brand tonal The theme of the movie season, through the main high-quality content, lead the audience’s attitudes and behavior, the entire process of publicity to create a huge effect of transmission. At the same time, the use of interactive marketing and hard-line investment, with emotion as a link, as “melon seeds ” in the young consumer user groups have taken the initiative, showing the “strong combination, sublimation philosophy ” brand communication effect.