中华民族经济了上千年的发展,直至今日已经留下了很多非常宝贵了灿烂的文化财产。在视觉传达设计过程中,若是能够融入中华民族的传统文化在一定的程度上是可以提高设计的效果,同时也是可以提高视觉的内涵,在一定的程度上是可以充分的体现出中华民族传统文化的核心精神,有利于加强我国传统文化的交流,如此就可以充分的表明我国传统文化中的元素在视觉设计中是占据了重要的位置,具有重要的意思。因此,本文主要就是笔者结合自身的工作经验针对视觉传达设计中民族传统元素的运用进行分析与研究的,提出相关的建议,仅供参考。 The Chinese nation has enjoyed economic development for thousands of years and until now has left many very valuable and splendid cultural properties. In the process of visual communication design, if the traditional culture that can be integrated into the Chinese nation to a certain extent can improve the design effect, but also can improve the visual connotation, to a certain extent, can fully reflect the traditional Chinese culture This will help to fully demonstrate that the elements in our traditional culture occupy an important position in visual design and have an important meaning. Therefore, this article is mainly based on the author’s own work experience for visual communication design in the traditional elements of the use of analysis and research, put forward relevant suggestions for reference purposes only.