论文部分内容阅读
公关是现代人进入现代社会的入场券,大学生应该学点公关。当然,它不是摆设、不是装饰,学习的目的在于应用。我在沦州师专开设公共选修课《公关ABC》的过程中,以“什么是公关”和“怎样搞好公关”为讲授主线,在向同学们普及公关一些最基本的知识、理论的同时,着力引导他们结合身边的实际,认识、理解公关现象,并努力把学到的知识运用到实践中去。一年多来,收到了可喜的效果。 这里,我十分高兴地摘要、整理了部分同学的学习心得、收获,推荐给我和同学们所喜爱的《公关世界》。
Public relations is modern people into the modern society tickets, college students should learn PR. Of course, it is not decorative, not decorative, the purpose of learning is to apply. In the course of setting up the Public Elective Course “Public Relations ABC” in Jinshou Teachers College, I mainly talked about “what is public relations” and “how to do public relations well”. While popularizing some of the most basic public relations knowledge and theories , Strive to guide them to combine the reality around, understanding, understanding PR phenomenon, and strive to apply the learned knowledge to practice. In more than a year, it has received encouraging results. Here, I am very pleased to summarize, organize some of my classmates learning experience, harvest, recommend to my classmates and their favorite “public relations world.”