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本文采用认知心理学、行为经济学等跨学科方法,分析经济补偿之外农户不愿意进行宅基地腾退的认知及心理因素。影响农户宅基地有偿腾退认知和意愿的因素包括农户个体认知中的禀赋效应、环境不确定下农户的现状偏见与模糊厌恶、信息不完全下农户认知的锚定心理以及群体规范中农户的利他互惠行为等。通过对河南省3地市1105个农户的宅基地有偿腾退认知及意愿的调查分析,得出如下结论:个体特征中户主年龄负向影响宅基地有偿腾退,户主受教育水平、农户兼业程度等正向影响宅基地有偿腾退;禀赋效应抬高宅基地主观估价,负向影响宅基地有偿腾退;现状偏见、模糊厌恶、锚定心理导致农户认知偏差,负向影响宅基地有偿腾退;从众、利他、互惠行为等群体规范对宅基地有偿腾退存在双重影响。
In this paper, using cognitive psychology, behavioral economics and other interdisciplinary methods, analysis of the economic compensation farmers are not willing to carry out the retirement of homestead cognitive and psychological factors. The factors influencing the cognition and willingness of compensatory retreat in homestead of rural households include the endowment effect in individual cognition of farmers, the current situation prejudice and obfuscation of farmer under environmental uncertainty, the anchoring psychology of farmer¡¯s cognition under incomplete information, Altruistic altruism among farmers and others. Through the investigation and analysis on the compensation and retreat of housing sites of 1,105 farmer households in 3 cities in Henan Province, the following conclusions are drawn: the age of head of household in individual characteristics negatively affects the compensation and vacancy of homestead, the education level of head of household, The degree of industry and other positive impact homestead compensation vacate; endowment effect to raise homestead subjective valuation, negative impact homestead compensation vacate; status quo bias, fuzzy aversion, anchoring psychology lead to cognitive bias of farmers, negative impact homestead Paid retreat retreat; herd, altruism, reciprocity and other groups regulate the homestead compensation for the dual role.