一、电视广告l、现在有不少厂家滥用电视广告,甚至不惜血本喜欢搞大手笔、大动作,在省级卫视、甚至中央电视台大做特做。其实农药的广告受众就是农民,而在中国大多数的农村基本上没有有线电视。城里人不愿看,农村人看不到,投入产出比不合理,广告费投入再多又有什么用呢?2、相对于央视、省级卫视等重量级媒体而言,县市级电视广告、宣传画、单页广告等媒介,不仅费用 First, the TV ads l, there are many manufacturers abuse television ads, and even spared no expense generous, big moves, at the provincial satellite TV, and even CCTV do something special. In fact, the advertising audience of pesticides is peasant, while in most rural areas of China there is basically no cable television. City people do not want to see, rural people can not see, input-output ratio unreasonable, advertising costs more what is the use? 2, relative to CCTV, provincial satellite TV and other heavyweight media, the county level Television advertising, posters, one-page advertising and other media, not only costs