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一直以来,光明乳业始终坚持创新、积极探索全新的营销渠道。2013年光明乳业明星产品莫斯利安酸奶与齐鲁电视台强强联手,由齐鲁电视台深度剖析莫斯利安的品牌特性以及产品优势特点,为“莫斯利安”量身定制了线上线下结合的整合营销方案,齐鲁电视台美食栏目《食全食美》推出“光明莫斯利安酸奶家庭厨艺大赛”。《食全食美——“光明莫斯利安家庭厨艺大赛”》通过报名宣传片,新闻追踪报道,栏目版块等形式,在线上为家庭厨艺大赛造势,同时利用夏季周末晚间人流量较高的季节特点,执行了8场的线下活动。以线
All along, Bright Dairy always adhere to innovation, and actively explore new marketing channels. 2013 Bright Dairy Star Products Mosley Ali yogurt and Qilu TV force together by Qilu television depth analysis of Mosley’s brand features and product advantages of features for the “Mosley” tailored online and offline combination Integrated marketing program, Qilu food section gourmet section “food whole food beauty” launched “bright mosley yogurt home cooking contest ”. “Eat the whole food beauty - ” bright Mosley family home cooking contest “” through the registration of promotional films, news tracking reports, part forums and other forms of online home cooking competition momentum, while using summer weekend night flow of more people High season features, performing eight off-line activities. Take the line