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在美丽的杭州西子湖畔伫立着一则哈根达斯的平面广告(见前一图),它的出现给充满诗情画意的西湖仙境更增添了一丝现代时尚的小资色彩。广告中的白领女性面对哈根达斯的美妙诱惑,竟情不自禁地舔起手指来!如此一“舔”,使得本来以黑白为主要色调的画面顿时充满了生活的色彩,让人们透过纸面闻到哈根达斯的清香,触到哈根达斯的丝滑。广告文案:”God bless busi-ness travel”让大家顿时领悟,原来她商务旅行的所有乐趣皆在哈根达斯。在欣然感受这一美妙滋味的同时,相信大家也会为这动情的一”舔”而动容。广告的最终目的是推销产品,使受众购买。但引起受众注意,激起受众情感,仅仅是广告的一种手段,与广告的促
In the beautiful Hangzhou West Lake stands a print advertisement of Haagen-Dazs (see the previous figure). Its appearance adds a touch of modern style to the poetic West Lake Wonderland. Advertising white-collar women in the face of Haagen-Dazs temptation, could not help but licked his fingers! Such a “lick”, so that the original black and white as the main colors of the picture suddenly filled with the colors of life, so that people through the paper Hear the smell of Haagen-Dazs, touch Haagen-Dazs silky. Advertising copy: “God bless busi-ness travel” so that everyone immediately comprehend, all her business travel had all the fun in Haagen-Dazs. In the same time I am pleased to experience this wonderful taste, I believe we will also be emotional for a “licking” and moving. The ultimate goal of advertising is to market the product so that the audience buys it. But attracted the attention of the audience, arouse the feelings of the audience, just a means of advertising, and advertising