目前我国电子商务环境日益成熟,市场竞争日益激烈,用人单位对电子商务专业毕业生的要求也越来越高,而高职院校却不能培养出市场所需要的电子商务专业的高技能人才。其中课程内容的不合理是造成这种现象的重要原因之一。因此高职院校电子商务专业课程内容的改革势在必行。以工作任务引领的《网络营销》课程内容的改革与实践对电子商务专业的相关课程内容的教学改革与教学实践有重要的借鉴意义。 At present, China’s e-commerce environment has become increasingly mature, market competition has become increasingly fierce, employers have higher and higher requirements for e-commerce professional graduates, and vocational colleges can not develop e-commerce professional high-skilled personnel required by the market. The irrational course content is one of the important reasons for this phenomenon. Therefore, it is imperative to reform the content of electronic commerce courses in higher vocational colleges. The reform and practice of the “Internet Marketing” course content guided by work tasks has important reference significance for the teaching reform and teaching practice of the related course content of e-commerce.