近几年来,企业向传媒投资,或称之为协办已经不是什么新鲜事情了,直到现在,仍有不少企业跃跃欲试,试图向传媒投资,更有不少传媒,特别是经济实力较差的期刊,积极寻找可以为之提供办刊资金的企业。对于这一现象很少有报道或研究。近年来,笔者一直比较关注这一现象,从对于有关期刊的观察和从各方面了解到一些情况以后,产生了对这种现象进行初步探讨的想法、现将一些不够成熟的看法写出来,就教于行家。 In recent years, it has been nothing new for companies to invest in the media or co-host them. Up until now, quite a few enterprises have been trying their best to invest in the media. More and more media, especially journals with less powerful financial resources, , Actively looking for companies to provide funding for the operation. There are few reports or studies on this phenomenon. In recent years, I have been more concerned about this phenomenon, from the observation of the relevant journals and learned from some aspects of the situation, the idea of ​​a preliminary discussion of this phenomenon, now some less mature ideas to write out, teach In the expert.