商场是一个传统的销售渠道,消费者大多习惯逛商场购物。商场在原来的基础上建立电子商务平台,不仅为商场增加了一个新的销售渠道,还可以销售一些商场里没有的商品,吸引习惯在网上购物的消费者,同时扩大了商场的知名度,网上销售虽不可能取代传统的商场销售,在消费者购物习惯日益多样化的情况下,争得网上消费者,的确是商场领导层要考虑的一件事。 Shopping malls is a traditional sales channel, most consumers are used to shopping mall. The establishment of an e-commerce platform on the basis of the original store not only adds a new sales channel to the store, but also sells the products that are not available in the store, attracts consumers who habitually shop online, expands the store’s popularity and online sales Although it is impossible to replace the traditional shopping malls sales, consumer habits in the increasingly diversified circumstances, to win online consumers, shopping malls is indeed one of the priorities to be considered.