随着社会的发展与文化的变迁,“男主外女主内”、“男尊女卑”的观念已经与我们渐行渐远,女性越来越多地参与到社会活动中来,她们不但在职场成为佼佼者,也在消费领域成为中流砥柱。有调查显示,虽然目前酒店的商旅客源仍然是男性居多,占比60%以上,但进一步调研发现,49%的酒店预订决策权掌握在女性手中,同时随着女性在职场中的发展提升以及其在家庭中的作用,预计未来数年内,酒店客源中女性的比例会大幅提升。 With the development of society and the change of culture, the concept of “male leader and female leader” and “male superiority and inferiority” have become far away from us and women are increasingly involved in social activities. Not only become a leader in the workplace, but also become the mainstay of consumption. According to the survey, 49% of hotel booking decision-making power is in the hands of women. Although more and more tourists are still male, accounting for more than 60% of the total, more women find themselves in the workplace as well as Its role in the family, is expected in the next few years, the proportion of women in hotel guests will significantly increase.