受宏观经济“三期叠加”和煤炭行业“四期并存”影响,煤炭企业产品滞销严重,竞争加剧,盈利能力大幅下滑。本文介绍了当前煤炭企业营销工作中的一系列问题,并依据煤炭营销工作实践对当前煤炭营销工作提出了相应的应对策略,以期对煤炭企业脱危解困起到建议性的指导作用。 Influenced by the coexistence of the macroeconomic “Phase III” and the “four phases of the coal industry”, the products of the coal mines are in poor sales, the competition is aggravating, and the profitability is declining sharply. This article introduces a series of problems in the current marketing work of the coal enterprises and puts forward the corresponding countermeasures based on the practice of the coal marketing work in the current coal marketing so as to provide guidance for the coal enterprises to get rid of the crisis.