会奖旅游是旅游市场中含金量最高的部分,对城市的促进作用十分明显。苏州拥有发展会奖旅游的基本条件,但发展现状与其拥有的资源并不匹配。本文分析了苏州会奖旅游发展现状,并提成了苏州发展会奖旅游的基本策略。 Award tourism is the gold content in the tourism market, the highest part of the promotion of the role of the city is very obvious. Suzhou has the basic conditions for the development of award-winning tourism, but the current situation of development does not match the resources it has. This article analyzes the status quo of the tourism development of Suzhou jackpot and proposes the basic strategy for tourism development in Suzhou.