以往,消费者对服务的需求主要体现在购买前、购买中和购买后这三个关键节点上,而今面对新的市场环境,服务则有了新的诠释——保值与增值的过程。在创新营销浪潮的影响下,尤其在以O2O为核心的互联网营销模式下,服务营销已经成为整个营销价值链中不可或缺的一部分。做到服务营销在营销价值 In the past, consumer demand for services was mainly reflected in three key nodes: pre-purchase, post-purchase and post-purchase. Nowadays, in the face of new market conditions, there is a new interpretation of service - the process of hedging and value-added. Under the influence of innovation marketing, service marketing has become an indispensable part of the marketing value chain, especially in the O2O-based Internet marketing model. Achieve service marketing in marketing value