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行为经济学就是将心理学、社会学的理论成果与主流经济学理论相结合来研究人的“非理性”经济行为的学科。由于主流经济学的理论对于现实中一些“非理性”的经济现象无法做出充分的解释,一些经济学家结合心理学、社会学等学科的相关理论知识,致力于研究人的“非理性”经济行为的行为经济学也就应运而生。
Behavioral economics is a discipline that studies the “irrational” economic behavior of people by combining the theoretical results of psychology and sociology with the theories of mainstream economics. Because the theories of mainstream economics can not fully explain some “irrational ” economic phenomena in reality, some economists, combining the relevant theoretical knowledge of psychology and sociology, devoted themselves to studying human Irrational "economic behavior behavior economics also came into being.