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从今年3月兴起的Groupon模式的团购网站如雨后春笋般,在中国大地上遍地开花,Groupon模式也被人们称为网络团购2.0模式,它提供高性价比的商品,且以每日主推一款商品的新奇形式,瓜分着强大的淘宝网已经占据的网购市场。本文将2.0模式的团购网站与淘宝进行对比,并对其提供的折扣商品的特征进行分析,从买家、卖家、网站三个角度得出其竞争优势所在,并预测了未来网络团购的发展趋势。
Groupon model from March this year, the group buy site mushroomed in the land of China everywhere, Groupon model is also known as the network buy 2.0 model, which provides cost-effective products, and the main push a daily novelty of a commodity Form, divided by a powerful online shopping Taobao has occupied the market. This article compares the 2.0 model website with Taobao, and analyzes the features of the discount merchandise provided by it. From the three perspectives of buyers, sellers and websites, it draws its competitive advantage and predicts the future trend of online group buying .