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随着我国经济的不断发展,房地产行业不断升温,竞争也日益增大,众多房地产企业要想在这样的激烈竞争环境下发展和成长,需要有一定的经营理念和营销的手段,通过不断的探索来寻找顾客们的需求和购买需要,并进行相关的营销策略的探究,才能够有效的来迎合顾客的不同的需求。本文通过对项目的营销策划进行分析和探究,以及房地产项目中营销策划相关内容的介绍,提出相应的改进对策。
With the continuous development of economy in our country, the real estate industry is on the rise and the competition is also increasing day by day. Many real estate enterprises want to develop and grow in such a fierce competition environment. They need certain management concepts and marketing methods. Through continuous exploration To find the needs of customers and purchase needs, and related marketing strategies to explore, we can effectively meet the different needs of customers. Through the analysis and exploration of the marketing planning of the project and the introduction of the marketing planning in the real estate project, this paper puts forward the corresponding improvement measures.