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当前报业转型中,部分报业集团在户外媒体方面的创新成为发展新的增长点和支撑点,有些甚至逐渐发展成为报业集团这棵大树上一个粗壮枝干,成为承接转型又一新出路。那么,户外媒体的市场究竟有多大?报业介入户外媒体有何优劣势?户外媒体的“先行者”又有怎样的感受?本刊本期“视点”关注户外媒体市
In the current press transformation, the innovation of some newspaper groups in the outdoor media has become a new growth point and support point for development. Some even gradually developed into a thriving branch of the newspaper group and became a new undertaking of transformation Way out. So what is the market for outdoor media? What are the advantages and disadvantages of the newspaper industry in the outdoor media? What is the feeling of the “pioneer” of the outdoor media?