市场经济中,企业要想在群雄逐鹿的商战中获胜,仅仅靠设计和制造质量上乘的精美产品和易于接受的价格已经远远不够,还要展开行之有效的促销策略。本文撷取几则国际著名企业开拓市场的成功事例,分析它们成功的缘由和经验,对于我国企业进入及立足国际、国内市场颇有借鉴和启迪作用。 In a market economy, if an enterprise wants to win a battle in a crowded market, it is far from enough to design and manufacture excellent products of high quality and acceptable prices, and conduct effective marketing strategies. This article picks up several successful cases of international famous enterprises to develop new markets and analyzes the reasons and experiences of their success. It is of great reference and enlightenment for Chinese enterprises to enter and base their efforts on international and domestic markets.