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●对购买产品和服务持十分谨慎的态度,对产品的实用性、服务的可靠性和价格的合理性都有着较高地要求。老年人根据自己长期积累的经验和业已形成的标准在购买过程中善于观察分析和比较,经再三思量后再购买消费,在购买前,常常多方搜寻所需要的商品信息,了解市场行情,力求有一个全面的认识,并经过权衡利弊,才做出购买决定,对其不了解的商品一般不轻易购买。●有情感依赖,消费习惯稳定,一旦接受和习惯了某种产品和服务,就不易改变。老年人的
● Very cautious attitude towards the purchase of products and services, and high requirements on the practicability of products, the reliability of services and the reasonableness of prices. According to their own long-term accumulation of experience and the standards have been formed in the course of the purchase is good at observation and analysis and comparison, and then re-consider the purchase after spending, before buying, often multi-search for the required product information to understand the market conditions, and strive to have A comprehensive understanding, and after weighing the pros and cons, before making a purchase decision, the goods they do not understand generally not easy to buy. ● have emotional dependence, consumer habits and stability, once accepted and used to a certain kind of products and services, it is not easy to change. Elderly