论文部分内容阅读
全国最大的房地产项目之一、去年被评为全国名楼盘的山东济南三联阳光舜城开盘之时,笔者曾在本刊2001年第9期以“成龙:为阳光舜城剪彩”为题,详细分析过三联阳光舜城开盘典礼的筹划案例。本文以三联在此项目开工之前,在项目运作中所进行的一系列公关活动为例,进一步解析这次成功的公关是如何给三联带来巨大效益的。
One of the country’s largest real estate projects, last year was named the national name of real estate in Jinan, Shandong Province, when the triple sun sunshine city opened, the author in the 9th issue of 2001 issue of “Jackie Chan: Shun Sunshine cut the ribbon” as a topic, the details Analysis of triple sunshine Shuncheng opening ceremony planning case. Taking the series of PR activities carried out in the project before the start of the project as an example, this paper further analyzes how this successful public relations can bring tremendous benefits to the triple.